We Make Finding the Right Fit Simple

Fashion is deeply personal what you wear reflects who you are. But for many, finding the right fit has been frustrating and far from fun. That’s why we created FitYou. We're a team of fit-obsessed minds with roots in fashion, retail tech, and data science, working together to transform shopping into a seamless, relevant, and confidence-boosting experience one that's effortless and free from returns.

What began as a simple widget has grown into a powerful platform that understands shopper preferences, body types, and style choices with exceptional depth. This insight spanning brands and categories has earned the trust of retailers, brands, and consumers globally. Over time, we've built advanced tools, smart algorithms, and a team of experts dedicated to reimagining how people shop for fashion. By collaborating closely with brands, we've gained a deep understanding of how apparel is designed from fit and fabric to subtle design details and used that knowledge to create the industry's most advanced fit technology. At the heart of FitYou is the Fashion Genome: a dynamic dataset that merges design intelligence with real-world shopper behavior, enabling us to connect individuals with what truly fits them. FitYou is redefining the shopping experience personalized, confident, and seamless for every size, every brand, and every body.

What we do isn’t some nice-to-have.

It’s the future of shopping.